Recently while I was just fidgeting with my mobile phone, I came across several unwanted messages filled in my inbox, which were occupying a major portion of my phone memory… Did I just say “Unwanted”? hmmm they’re actually much more than just being unwanted… the list might include other “un”s like unwelcomed, undesired, unfit, undervalued…, I usually don’t have a habit of deleting messages even if they aren’t so important to me… they’ll be just resting peacefully in my inbox until there flashes a warning message: “No space for new messages” on the screen… !
I know these mobile ads aren’t to be taken too personally as many of you might object, but advertisers or the marketing teams have failed to understand that Mobile ads have an element of personal touch in them, unlike the ads broadcasted in TV or Radio as they are meant for mass audience. An SMS ad in my mobile phone makes me feel that they are specially intended to induce me to buy/appreciate their products, since it drops in MY inbox! (atleast for me, SMS means a lot more personal than TV or Radio ads) I feel, while these ads create a nuisance, it gradually leads to build up a negative image of the brand; and also results in failure of the advertisers’ objective.
Few ads that made me feel *(%&()*#@#$*@!!! Basically you can call it frustration, or anything that means the same! Huh! : Here are a few:
Ad 1: “Car insurance due for renewal? Take a quote to know how much Money you can Save on your premium. Call 18002098888 or buy; online at icicilombard.com. T&C apply”
My reaction: Let me buy my car first… idiots!!!!!
Ad 2: “Join the Axe Unlimited Academy today to enjoy a fun-filled Valentines Day. SMS Axe to 560705 to enroll and win 10 imintpoints. Or visit www.axeunlimited.co.in”
My reaction: Do you even know where’s my valentine??? How can I have a fun-filled day joining your academy without him???? And what’s about those silly points? BS!
Ad 3: Shop till Midnight today @ the Fastrack store on BEL rd, Jayanagar or Kmngala n ger Free Jewelry With everything u buy! Call 421…./42134…./4219……
My reaction: What??? Jewelry for “everything” I buy??? Such a unrealistic one!!!
Ad 4: SAMSUNG LCD @1 Rupee, LG FRIDGE @ 1 Rupee, IFB washing Machine @ 1 Rupee, LG Microwave @ 1 Rupee. Pay Re. 1 & Balance in INTEREST FREE EMIs. Call 973…….
My reaction: NO TV, Washing Machine, Fridge and Microwave is allowed in my hostel room..:( ! duh!
Ad 5: Is income tax eating away your hard earned money. Now save Tax with future benefits with ICICI Prudential. To know more SMS PD to ….T&C apply
My reaction: Ya, I can hear them saying : DON’T FEED THE GOVERNMENT YA… HUM HAIN NA!!
Ad 6: Save more and spend less!! Track your daily expenses for FREE using SMS. Get weekly SMS reports. SMS PAISA to 09600….. or visit PaisaGate.com for details
My reaction: Now is this like asking me to be lazier and outsource even the silliest work of tracking my own money???
Ad 7: Progress awaits!! Admissions open: 1 year correspondence MBA at very affordable price, For free prospectus email your phone number at firstname.lastname@example.org
My reaction: Why the hell would I need another M.B.A degree!!???
Ad 8: Thanks B’lore for overwhelming response to NorthIndian Dinner Buffet. Now avail 50% discount on your LIQUOR BILL. ComeNjoy at MORETHAN PARANTHAS….
My reaction: Did you say “YOUR Liquor” Bill??? How dare you?? You think I’m a drunkard???
Ad 9: The key to great life after retirement is to start planning early. Plan your retirement with ICICI pru life pensionplans. Know More SMS PD to 560…. T&C APPLY
My reaction: I’ve just happily begun my career life couple of years through and you are making me sad reminding me of my retirement!!!!! Its too early to even think about it!
These are yet a few samples which made me feel that there is nothing on this planet as most lucky as my MOBILE NUMBER!! :
1. YOUR CELL NUMBER HAS WON 7,00,000 GBP in 2010 UK PROMO. TO CLAIM SEND FULL NAME, FULL ADD, CELL NUMBER, AGE TO EMAIL:email@example.com. Tel:448.......
2. Reshma Castelino, You are the Lucky Winner who had won Pearl Set worth Rs. 2500. For details & redemption SMS LUCKY to 549……
3. WINNER!! Your Cell number is chosen for $2500 CASH prize, call +44755…. Now!!!
4. Congrats your mobile number has been awarded 5,00,000 USD in 2010 British Telecom Int’l Mobile Draw. For claims contact. Dr. Terry via email: firstname.lastname@example.org
I regret the fact that there are people spending their precious time in crap like this..!!
More hopelessly, I have even received so called “ads” which I never understood till date.. I don’t think anybody else can!! If yes, please let me know too…..
Here are few of them:
* Budget Jackpot FireCall Sanjivani Parent BSE CODE: 531569 COMP: Rs.60 Target Rs. 81-120 in 3-6 weeks. IF you don’t buy it atleast watch it
* DREAMGAINS INTRADAY CALLS MADE A MASSIVE PROFIT OF 30,300 IN THE LASTWEEK. FOR FREE TRIAL ON SUCH ROCKING CALLS SMS DG TO 56767. DREAM GAINS.COM
And believe it or not….when I was still writing this post, there was a beep in my cell…… n guess what????
“LOSE UPTO 5 KG IN 1 MONTH! “SLIMLIFE”- A Healthy Meal to Stay Slim. A product of British Nutritions. For free consultation call 1800-425-……… IN STORES NOW!!!
For those who haven’t seen me: Unfortunately, I look like a person who needs to gain a few extra KGs :( :( :( !!!
Ab boliye na ….
Main roun ya hasun??? :( :D ??